Databricks X Hiflylabs: Nordics Roundtable
A series of closed-door events for Marketing, Sales, Growth, RevOps, and Data and AI leaders directly responsible for lead gen and revenue, looking for ways to:
- get a 360° customer journey view
- build hyper-personalized campaigns
- fill the pipeline without overspending
Turn your data into pipeline
Agent-native CDP for lead generation
Raw data to profitable campaign on one platform
CDP built on top of your customer data. No new vendors, migrations, data copies, and endless IT projects.
Agents do the work, people run the show
Agents handle identity resolution, lead scoring, and routing. Humans build campaigns that hit the right buttons.
Built by business users, for business users
Interface that Marketing and Sales teams can actually use without waiting for IT to deliver.
Governed, compliant, ready for production and scale
Tailored agent guardrails, built-in Unity Catalog governance, and Databricks-native security.
Meet the speakers
Agenda: What you will bring home
CDP market outlook
Honest review of the current state of CDP, its impact on the pipeline, and what Databricks CustomerLake brings to the table.
Agent-native CDP demo
Live view of agents handling identity resolution, scoring, and enrichment—building faster, simpler, and more precise lead gen workflows.
CDP prototype built live
Real-time CDP assembly: agents, semantic layer, and app layer all coming together to put customer data in front of business users.
Peer networking
Top Marketing, Sales, Growth, and Data leaders gathered in one room. No pitch, just peers catching up over lunch.
Pick your city. Book your seat (limited).
FAQ
Marketing, Sales, Growth, RevOps, and Data leaders working on pipeline as well as Heads of Product, Demand Gen, and Data/Tech/IT who own or feed the lead-generation process.
Yes. Seats are limited, and the guest list is curated to keep the room focused on the right audience—no vendors or sales pitches.
Honest view on where the CDP market stands right now, overview of the new generation of CDP, live demo of an agent-native CDP, and a prototype built in the room (agents, semantic layer, app layer).
- 20' market overview and new in CDP
- 20' live demo: agent-native CDP, autonomous agents, blueprints, and the business difference
- 20' assembling a prototype, live: agents, semantic layer, and the app layer
- 60' lunch and networking
CDPs aren't new. What changed is the build time and who can use them. AI and agentic workflows cut implementation from months or years to weeks, and shift the interface from schema to plain language. The person who owns the revenue KPIs can run it and use it without IT bottlenecks or data analyst help.